Label Typography- Heinz

Another example of lots of different fonts used on a label- which seems to be a popular approach. The design of this actually seems a lot different to the one I am used to seeing. It looks a lot more fun and comical with the rounded tips of the font. It seems like something that shouldn't be taken too seriously, and also quite squashed.

Label Typography- Topshop

Label Typography- Jack Daniels Honey

 

With the colours used and the layout, this almost reminds me of a wanted poster. The Western style font, although some script and the other Sans Serif, work well together. The 'Tennessee' in hand written still somehow fits in with the other styles with the slab serifs and the tall caps.

Conceptual Typography- Aero

Another chocolate related post, I promise they won't all be chocolate, I'm just really struggling with this weeks theme in truth. 

Aero is known for it's bubbly texture, so they have filled in their type with brown bubbles, a representation of the chocolate and making you know what to expect before you buy it. 

Label Typography -Soap and Glory

A brand (maybe only English) that tries to make their products seem retro, girly and of pin-up style. I think some of their label design works better than others, and I think this one (although still visually pleasing) could be done better.
I do like the bold and impacting font used for 'Clean on Me' and also the typography used for their logo. The scripted, swirly ampersand has a big contrast to the bold text used for the 'Soap' and 'Glory'.
The label uses a number of different fonts, some which work well together, some which don't and I think this label in particular uses a few too many, however some done for a reason.
For example, 'Creamy' is in a script and almost handwritten looking, making it seem like it has been written with the shower gel.

Conceptual Typography- Marmite

For the Queen's jubilee in England, Marmite slightly changed their image. They made their colours to the patriotic red white and blue and changed 'Marmite' to 'Ma'amite'. 

Conceptual Typography- Cadbury

The logo for Cadbury's adverts that everyone recognises without the word 'Cadbury'. Instead, we notice the glasses pouring milk that are seen on Dairy Milk bars. Here, they are integrated with the type making the L's look as though they are a part of the picture. This suggests the way that Cadbury produce their chocolate, with their original bars containing a glass and a half full of fresh milk.