Invisible Text- Kodak

The only time I have ever shown an interest to the back of a photograph is to curiously read the dates and event descriptions that are sometimes carefully scrawled.
So, if I am like most other people and spend more time appreciating their loved ones or memories within the photograph, what's the point in there being text on the back of it, really? Well, obviously it's for marketing and brand awareness purposes, and it's a lot kinder than them plastering it all over your Nans face on her 60th Birthday, but the fact pictures have been printed for the purpose of putting the on the wall, in a frame, in an album or to be kept in the packet for no one to ever bear their eyes on, the point is that I consider this text as invisible as it's needless and isn't worth bearing your attention.