Wednesday 15 October 2014

Conceptual Typography- Cadbury


The logo for Cadbury's adverts that everyone recognises without the word 'Cadbury'. Instead, we notice the glasses pouring milk that are seen on Dairy Milk bars. Here, they are integrated with the type making the L's look as though they are a part of the picture. This suggests the way that Cadbury produce their chocolate, with their original bars containing a glass and a half full of fresh milk.

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