A brand (maybe only English) that tries to make their products seem retro, girly and of pin-up style. I think some of their label design works better than others, and I think this one (although still visually pleasing) could be done better.
I do like the bold and impacting font used for 'Clean on Me' and also the typography used for their logo. The scripted, swirly ampersand has a big contrast to the bold text used for the 'Soap' and 'Glory'.
The label uses a number of different fonts, some which work well together, some which don't and I think this label in particular uses a few too many, however some done for a reason.
For example, 'Creamy' is in a script and almost handwritten looking, making it seem like it has been written with the shower gel.
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