Saturday 11 October 2014

Invisible Text- Mastercard



(Please excuse the extremely bad picture).

Looking at logos such as this, the typography within it seems to be pretty irrelevant the more you see the whole image. I would imagine that you know when a logo works well when it's instantly recognisable without the words, and this is one that I would personally be able to recognise without the text. However, even with the text I don't feel as though I read 'Mastercard' and recognise what it is. Again, it's all to do with the formation, design and colours that make the logo up whether the text is read or not- which makes it pretty invisible.

No comments:

Post a Comment