Tuesday 30 September 2014

Spanish Font- Julian Lopez




Maybe this is something that may be seen as slightly stereotypical, seeing as I instantly associated this with Spain because of the name of the shop being Julian Lopez. However, looking beyond the name, it is another example of Spanish typography that is almost in the style of handwriting.
I like how this is done to add a personal touch to the branding of the shop, almost as if it is Julian Lopez' signature. The accents on the letters definitely help to determine it from an English font. It has a laid back approach with the last letter not being finished, making its appearance look more like a number seven. 

Sunday 28 September 2014

Sans Serif- Good News



This font is quite a contrast to the one in my previous post. Even though it's in caps like the former, it's a lot more elegant, classic and delicate and carries itself well. It seems similar to Century Gothic, although I could be wrong here in the eyes of a typographer. 
To say I appreciate this font is something, but if I would have been asked to reflect the shops window display and style I would not have chosen this one. Underneath the font in question is a font which looks hand written and raw which I think matches well, however the other doesn't. 
In my opinion this font is very effortless but doesn't reflect the store and it's style well. I would expect this to be on the window of a shop with bright lights and quite a clinical look. Although I must admit this picture doesn't show either the typography or window display off well, I don't think the designer has done a good job with distinguishing the shop's style through the graphics and font used. 

Friday 26 September 2014

Sans Serif - 'Think.Act.Innovate'



This text to me seems quite inspirational. Not only the context of the written words, but the way they have been created and put together to create something impactful and interesting. 
The bold, capitalised text creates quite a punch, but is (arguably) broken by the colours that reverberate inside the letters.
I found this text whilst scrolling through Twitter, and it immediately made an impression on me. The pattern within the letters gives them more depth and character, however isn't a method or style that is seen in everyday typography. This may be because it isn't as easily readable as the text that I am using now for example, with a solid colour, but it definitely works well with the bold font.






Thursday 25 September 2014

Sans Serif- 'SALE'


This might been seen as cheating as I actually took this picture around Christmas time in Manchester, so I'll apologise in advance.
It may also be seen as killing more than two birds with one stone as there is a lot of different Sans Serif fonts within the same picture, but that's what drew me to it.
Going from the red 'Sale' in the window, with 'Wood' above it in a completely different style font that still sits well with the background of the neon lights, bar sign and also the hand writing in the background adds a nice touch to which if I'm not mistake is an all Sans Serif image. Even the burglar alarms are sporting the Sans!
To other onlookers and people that are a bit more experienced in graphic design as I, I feel like the mis mash works pretty well, especially the two I already picked up on in the foreground of the image.
Bright and bold capitalised 'SALE' almost quite rectangular and structured, stuck onto a clear window making it something that instantly stands out as you walk past any shop along with the circular looking equally as bold text.
Seeing this shows me that it isn't a bad thing to play around with different fonts in the same workspace, as long as they compliment eachother.

Wednesday 24 September 2014

Sans Serif- 'Deo'



As a bit of a 'newbie' to Typography and all of it's technical terms. I must admit when this weeks task was set to photograph Sans Serif fonts we like, I had to have a quick Google search to find out exactly what it meant. Within just a couple of seconds it was all explained to me. Sans serif means without serifs, so basically the opposite to the font I am typing with right now. All strokes are the same width throughout, much like fonts such as Century Gothic.

The font on this deodorant bottle I liked in particular because it didn't try to do anything fancy to try and boast the product like other brands do. The colouring and letter placement is very simple but still effective. Some may say it's quite bland and boring, however to me it seems modern and clean. The different weights and spacing of the font also work well, as not to be too harsh along with the bold writing.

Tuesday 23 September 2014

Sans Serif- 'BLESS'


Maybe this font is kept minimal because of the tremendous art work on the wall beside- well maybe it wasn't that coincidental. However, whilst trying to ignore the piece plastered on the wall, we notice a black background with bold bright text above the door and also on the window to the left.

The eye is instantly drawn to the composition so excellently displayed on the wall that it is hard to be drawn away from it. But, then you notice the slightly harsh and bitter on the eyes white text that is prominently displayed to the right. It stands out so strong, but the importance of this is conspicuous.

My blog masthead uses the same robust contrast using colour, which I never would have considered as something more than garish and unsightly. However, when finding this shop whilst walking through Tribunal, I'm glad I previously took the uneasy step and have already started to broaden my imagination where typography and design is concerned.

Sunday 21 September 2014

Loverdose


With any products, typography used as branding is hugely important to give consumers the right impression of that the company are trying to give them. I get the impression that higher end products (in this case perfume) take the font they use a lot more seriously than for instance Fanta does. 
The typography on this 'Loverdose Tattoo' perfume attracted me because of the use of different fonts that still work so well together. The 'Diesel' and 'Loverdose' have the same sort of look to give your mind an instant connection between the two. They are both capitalised with the 'Loverdose' being bolder and obviously larger in size. 
The background of the box has a flower shaded to look like a tattoo. To carry on with this design they have used a scripture style font for 'Tattoo', which I personally think they have done well to not make it look too over crowded. This font is distinguished as to make a brand for this branch of Loverdose. 
Personally, I normally like graphic design which is quite minimalistic and simplistic and it surprised me that I like the design of this. However, it has inspired me to not be so narrow minded whilst looking at typography and how it's used and instead to think more creatively and to broaden my horizons.