Invisible Text- Mastercard

(Please excuse the extremely bad picture).

Looking at logos such as this, the typography within it seems to be pretty irrelevant the more you see the whole image. I would imagine that you know when a logo works well when it's instantly recognisable without the words, and this is one that I would personally be able to recognise without the text. However, even with the text I don't feel as though I read 'Mastercard' and recognise what it is. Again, it's all to do with the formation, design and colours that make the logo up whether the text is read or not- which makes it pretty invisible.

Invisible Text- Keyboards

Seeing as a lot of computer keyboard users hardly have to look at the letter keys whilst typing, the typography may as well be invisible. The only reason I look down is if I am typing something particularly tricky or my typing isn't quite up to scratch that day. However, in general terms, when watching people tap monotonously on their computers whether they are doing work or interacting with other people in whatever part of the world, you can almost guarantee most of them won't even flick their eyes down from the screen to read the letters on the buttons they are pressing.

Invisible Text- Kodak

The only time I have ever shown an interest to the back of a photograph is to curiously read the dates and event descriptions that are sometimes carefully scrawled.
So, if I am like most other people and spend more time appreciating their loved ones or memories within the photograph, what's the point in there being text on the back of it, really? Well, obviously it's for marketing and brand awareness purposes, and it's a lot kinder than them plastering it all over your Nans face on her 60th Birthday, but the fact pictures have been printed for the purpose of putting the on the wall, in a frame, in an album or to be kept in the packet for no one to ever bear their eyes on, the point is that I consider this text as invisible as it's needless and isn't worth bearing your attention.

Invisible Typography- Tour Guide

When reading informative documents, the only thing I care about is if the text is easy for me to read. If the pages are painted with more words than I care to absorb, they should at least make them seem slightly inviting by using a font that makes the idea slightly more appealing. However, as long as the font isn't a Dingbat or of a very small sized script, it doesn't really make a difference what exactly the font is or whether it looks pretty.
In my opinion, text like this is used for a purpose and does not set out to impress or attract anyone.

Spanish Typography- Carpe Diem

Wandering through the bustling and assorted stalls of El Rastro, it was hard to not feel in the mist of a traditional Spanish Sunday.

I came across these decorative tiles whilst there, and couldn't help. It relate them to this weeks task. The 'Carpe Diem' stood out to me particularly as a traditional Spanish font, although whether it is or not is something I am unsure of.

The caligraphic old style used on a phrase that is clearly not Spanish, however has impact. It reflects for me the laid back environment of Spain that I have grasped so far. But, this type embodied with the style and decoration of the tile resonates the rustic and traditional feel that this type and image gives.

Spanish Typography- Daniela

Maybe something that wouldn't be seen as traditional Spanish text by Spanish people and maybe more Mediteranian, however one that maybe a naive Bristish person like myself would consider as that.

The what seems like painted tiles add character and age to the typographic piece of art. 

The yellow and red flowers add a Spanish element, obviously drawn from the Spansh flag, as well as yellow text being used on a blue background. 

The typography used reminds me of bull fighting posters that I have seen previously, adding an element of convention and culture. It also very much reminds me of souvenirs that my Nan used to bring back from Spain and has hanging in her flat which she used to have on the costal resorts.

Spanish Typography- Taberna Galache

Most eatery places I have noticed in the centre of Madrid that try their hardest to let of a modern and sophisticated feel seem to be slightly stuck in a time warp with their black and gold decorative font (and maybe not helped by the faded mustard cover).

This sign from 'Taberna Galache' is an ideal example of this. They use all caps which to me seems quite overpowering but not necessarily in a good way. The curly serifs seem quite garish, which is a shame because the atmosphere and intention of establishments like this seem to let off a lot more than what could be judged from them.